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Staffing a product squad that can ship in 90 days

Roles, overlap hours, and decision rights that keep a mixed client-and-agency team moving.

Roles, overlap hours, and decision rights that keep a mixed client-and-agency team moving.

A 90-day product push needs a small accountable squad: product, design, two to four engineers, and a delivery lead. Extra specialists join for spikes, not as a permanent committee.

We set overlap hours with the client, a weekly demo, and a written decision log. Unmade choices are the usual reason a quarter disappears.

If the client cannot name a single product owner, we pause staffing. Capacity without a decision-maker creates motion, not outcomes.